Welcome
This is a brand quiz intended to get you thinking about brand creation and selection from a legal angle.

The quiz looks at two questions we are asked daily – is this brand too close to another? (the "will they sue me" question) and can I register this as a trade mark? (the "can I own this word or picture" question). It's meant to be fun, well as fun as the law can be.

We've used decisions from New Zealand over the last 12 months. Some will surprise you. Some will be so obvious you wonder why there was a fight at all.

Let us know how you go. 

Take the quiz.

Similar or not?


Milo
Mido

The answer is YES.

Close

Karicare
Kerikari

The answer is NO.

Close

Ayurslim
Ayur

The answer is YES.

Close

Mastercard
Money Card

The answer is NO.

Close

Zoggs
Mr Zoggs

The answer is YES.

Close

Swatch
Ice Watch

The answer is YES.

Close

Yellow
Yellzo

The answer is NO.

Close

Qualifies for registration?

If you pick a brand that you can't register as a trade mark you have picked one you will have trouble stopping others using or getting close to. A registration also gives you a national monopoly. For those reasons, whether or not a brand will qualify for registration is important to businesses.

Ka Mate  
Good as Gold  
Sweet Sensations  
Beautify You  
Le Cordon Bleu  
Right Choice  

How did you go?
We'd love to hear from you... If you would like to have a chat please get in touch

 

Disclaimer: the content of this is general in nature and not intended as a substitute for specific professional advice on any matter and should not be relied upon for that purpose.