Samera Roberts

Associate (Admitted in South Africa)

Samera helps local and international clients to create an IP strategy and protect, enforce and defend their intellectual property rights.

Samera specialises in Intellectual Property Law with a focus on local and international trade mark protection and enforcement. She regularly provides strategic trade mark and brand protection portfolio advice. She has particular expertise working with small businesses in a variety of sectors. Her local client experience includes food and beverage companies as well as government institutions. Her international client experience includes well-known multinationals in the fast-moving consumer goods, entertainment and pharmaceutical industries.

Recent highlights

  • Assisting well-known, global brands with the protection of their trade marks and copyright in Australia, New Zealand and further afield.
  • Overseeing the protection and enforcement of global trade mark portfolios for well-known, iconic New Zealand brands.
  • Providing commercially focused worldwide advice on trade mark strategy.

Samera's insights

How to choose a distinctive trade mark

4 August 2025

Duncan Cotterill Advises PGG Wrightson Limited on Acquisition of Nexan Group

31 July 2025

Trade Mark Office decision reinforces importance of undertaking clearance searches in Australia

30 July 2025

We're driven by our values

They drive our client relationships and connections with our community, and underpin our achievements.

Enterprising

  • Before joining Duncan Cotterill, Samera spent four and a half years at AJ Park where she assisted clients with trade mark clearance searches, prosecution, opposition, revocation and invalidity proceedings. Prior to that, Samera started her legal career in South Africa where she spent three years in the IP department of Africa’s largest law firm, ENS Africa.

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