Fionna Cumming

Special Counsel

Fionna is an experienced trade mark specialist.  She has helped some of the world’s most famous companies resolve trade mark actions and disputes around the world, including in New Zealand, Australia, the UK and Europe.

Fionna specialises in brand disputes and enjoys finding pragmatic solutions that take into account commercial realities.  She has provided advice for clients across a range of industries including in senior roles at major UK and New Zealand firms.

Fionna puts clients at the forefront of her practice providing clear actionable advice.  Her broad range of experience covers international and local clients in information technology, food & beverage, entertainment, automotive, financial, and insurance industries.

Recent highlights

  • Advising a famous food and beverage brand on refreshing its brand protection strategy in Australia.
  • Achieving a negotiated settlement to resolve a New Zealand trade mark opposition on behalf of a global communications technology company.
  • Filing an Australian trade mark revocation action to clear the way to register an Australian trade mark for a global health technology company.
  • Preparing evidence to achieve registration of an iconic shape trade mark on behalf of a major beverage company.
  • Advising a New Zealand Government entity on a strategy for resolving ongoing UKIPO and EUIPO disputes.

Fionna's insights

Navigating confidentiality and consultation in business sales

22 October 2026

Service on registered office good enough

8 October 2026

Do you know who owns your trade mark?

30 September 2026

How can we help?

Get in touch.