Intellectual Property

We work with a wide range of creative clients whose ideas, brands and products are successful in local, national and international markets. We deliver strategic advice which helps them profit through identifying intellectual property (IP) opportunities and protecting their IP rights.

Brand clearance, protection and enforcement matters are at the heart of our practice. We filed our first trade mark application over half a century ago. Today our award winning IP team acts for local and international clients in brand related matters across Australasia.

Our brand practice is part of our wider ‘soft IP’ and marketing law services. We help our clients with non-contentious and contentious issues around IP ownership, commercialisation and marketing.

Clients of the team include successful local companies such as Trade Me, Smiths City and Sealord Group, as well as international corporations and associates from around the globe.

Our team members are active in the Australasian and international IP industry, as members of IPSANZ and INTA.

In 2018 we were ranked in the World Trademark Review 1000 (WTR 1000) with the accompanying comment: “Extremely knowledgeable and efficient, and rapid in its response to any query”, Duncan Cotterill is enthusiastically recommended and consequently makes its WTR 1000 debut for 2018. The compact team is applauded for its neatly packaged, practical advice on prosecution and disputes; it uses acutely commercial language – not legalese – to provide perceptive, crystal-clear counsel. Dan Winfield, labelled by one foreign associate as “among the very best local counsels we work with worldwide”, is “a fantastic trademark lawyer and a go-to lawyer for New Zealand and also Australia”. “He is highly motivated, friendly and responsive, and he really gets to the point in his advice – he can break down complex issues into easy-to-understand pieces.” He co-heads the practice with Scott Moran, who manages local and international portfolios in a commercially sensible way.