Brand quiz

Let's get you thinking

This is a brand quiz intended to get you thinking about brand creation and selection from a legal angle.

The quiz looks at two questions we are asked daily – is this brand too close to another? (the “will they sue me” question) and can I register this as a trade mark? (the “can I own this word or picture” question). It’s meant to be fun, well as fun as the law can be.

This quiz features recent Trade Marks Office decisions. Some will surprise you. Some will be so obvious you wonder why there was a fight at all. 

This field is for validation purposes and should be left unchanged.

Similar or not?

Similar or not? Vivo Vito


Similar or not Sailun


Similar or not Think different


Similar or not valconnect


Similar or not Ombre


Similar or not Unleash the beast


Similar or not Fzero


Similar or not Kettle chip


Similar or not Anime zing


Similar or not Marlboro


Qualifies for a registration?

If you pick a brand that you can't register as a trade mark you have picked one you will have trouble stopping others using or getting close to. A registration also gives you a national monopoly. For those reasons, whether or not a brand will qualify for registration is important to businesses.

Ka Mate

Ka Mate

Good as Gold

Good as Gold

Sweet Sensations

Sweet Sensations

Beautify You

Beautify You

Le Cordon Bleu

Le Cordon Bleu

Right Choice

Right Choice
Disclaimer: the content of this is general in nature and not intended as a substitute for specific professional advice on any matter and should not be relied upon for that purpose.

Let us know how you go.